WHAT TO EXPECT DURING THE INTERVIEWING PROCESS
Okay! You’re ready to scheduled an interview with WMRRFM to discuss your music project, business, book, service, or product that you want to promote. Talking about your product, or service on national, international, local, or even internet radio is a great way to advertise, and promote that service, or news. WMRRFM radio hosts are always willing to allow you to talk about whatever it is you’re promoting, selling, or even giving away.
Follow the tips provided to ensure you have a successful interview
Several Days Before the Radio Interview:
1. Make sure you have written down the call letters of the station (WMRR-FM) the name of the city, the radio station’s name (MsRossRadio), the host’s name, (Ms. Ross or Lavell Barry) and the exact time (including the time zone) that the interview will take place.
2. Try to avoid doing interviews off the top of your head if you’ve never done one before. Your mind can become distracted, and you’ll loose your train of thought. Write down, or memorize what you want to say.
3. Provide the radio host with interview questions before the interview. This saves time for a radio producer, and give the producer an idea of the topics you can discuss.
4. Practice answering your questions. Put your answers on index cards. Don’t write complete sentences; use simple words to jog your memory.
5. Have a summary sentence prepared to answer a question such as: “Do you have any final words of advice for our audience or What advice would you give upcoming local artist?”
6. Decide on three main points that you want to make during your on-air interview. (For Example: What are you promoting, what do you really want the audience to know, or What’s your next project, or product)
7. Sometimes it’s difficult for a host to hear you (if your interview is conducted in a loud environment, and isn’t at the station, or a studio). Speak loud, and clearly to ensure that the hosts understands your answers.
The Day of the Radio Interview:
1. If you have a two-line phone, turn the ringer off the line you won’t be using. Call the phone company to disable your “Call Waiting” feature.
2. Have a cup of hot coffee as well as a large glass of water available, in cups with tops. (Throats constrict, and cups spill.)
3. Have your index cards with answers to your questions in large legible handwriting spread out around your desk. Move your keyboard out of the way and turn off your computer.
4. If you know anyone in the listening audience, and it’s a call-in show, have that person call in and ask a question if response is slow.
5. Before the radio interview, stand up, stretch, do deep breathing. Listen to your local talk radio station to get into the mood of “radio talk.”
6. To avoid the jitters: Tell yourself how fortunate you are to be on the radio. Talk in a normal conversational voice directly to the interviewer; don’t worry about anyone else listening.
During the Radio Interview:
1. Remember your job is to inform, educate, entertain, or inspire. The radio producer doesn’t care about your product. The radio producer wants you simply to be an interesting guest for his or her audience, and that usually means providing the audience with useful information. If you offer useful information along with a little information about your product, that’s acceptable. If you sound like a commercial for your product, that is not acceptable.
2. Don’t drone. But do share what you know. Some interviewers do all the talking. The good ones let you talk.
3. Don’t say, “Umm.” Practice the day before and have a friend count your “umms.” They are very distracting.
4. At larger radio stations, they may record your voice and play just the parts they like. It may be a bit disconcerting because you can usually hear yourself being interviewed in bits and pieces. Just concentrate.
5. If the host has not mentioned by the end of the interview your Web site URL or where the listeners can get your book, product, or more information, jump in and say, “By the way, if anyone would like a copy of the book, the 800 number is 1-800-XXX-XXX or available at XYZ bookstore.”
6. After the radio interview, write a thank you note to the producer and the hosts. Tell them that whenever they’d like to have you back, you’d love to be a guest. If you are on the Internet, remind them of your website so that they can easily find you next time.
With a little preparation, you can be an interesting, confident guest. Doing radio interviews is one of the most cost-effective methods and fun ways of sharing your message with thousands of people.
This article, written by Lorilyn Bailey, originally appeared in PR Fuel (http://www.ereleases.com/prfuel), a free weekly newsletter from eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.
When submitting Cash App payments, please be sure to put your Artist name or Business name in the “For” Box. This ensures your sitting fee is credited to your interview. You may also text a screenshot of your cash app payment/receipt to: 786-399-6288. Please include “Artist Name” in text subject.
Interview Vs. Sponsorship
An interview, compared to a sponsorship is somewhat similar, but different in terms of “Advancement”. Artist who take their careers more serious choose to become a sponsor of the station instead of just appearing on the station to talk about their latest project. These artist understand that a “sponsorship”, which acts as a “partnership” takes them further, and is more beneficial to their careers. As a “partner” of the station, there’s nothing we wouldn’t do to ensure that your project is promoted, sold, and reaching your audience. Sponsorship is recommended only for those artist who are ready to take their career to a more professional “Business” level.
What Is a Video Mention? A video mention is when your music video appears in the background of the radio personality’s on-air show while your music is being mentioned on-air. (Video mentions are posted to WMRR Radio’s FB & IG pages) Video Mentions are $100.
Shared Video Mentions Vs. Solo Video Mention shared mentions is when your shoutout is featured in the same video production as other artist, and promoted collectively across social media. Solo mentions is just your video
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